๐ค๐ฃ๏ธโ ๏ธ๐ตโ๐ซ AI content supercharges confusion and spreads misleading information, critics warn
๐ค AI Summary
- ๐๏ธ AI-generated content, dubbed AI slop, ๐ floods the internet and social media, often appearing as unavoidable content created quickly and cheaply for engagement.
- ๐ The fake content, which can be seen hundreds of millions of times, includes silly examples like ๐ cats in Olympic diving and ๐ฐ bunnies on a trampoline.
- ๐๏ธ Political figures use this fakery, such as a former president sharing a fake video to promote a nonexistent medical technology called a โmed bedโ card, and other fake images showing figures like Barack Obama being arrested.
- โจ๏ธ The information landscape is radically different now because anyone with a keyboard can instantly create ๐ผ๏ธ any image or video of anybody doing or saying anything and distribute it worldwide through social media.
- ๐ ๏ธ AI tools have advanced rapidly; past deformed and glitchy animations are replaced by todayโs tools that produce content with almost no limits.
- ๐ Critics warn that AI slop supercharges confusion and misleading content.
- ๐ Slop is typically made at scale by entrepreneurs and hustlers in relatively low or middle-income countries (like India, Pakistan, Nigeria, and Brazil) to draw eyeballs online and earn money.
- ๐ฅบ The most-viewed material plays on strong emotional responses like sympathy or fear, as the content is designed to manipulate users, stealing their time and attention so companies can deliver advertisements.
- ๐ The surge of slop means that for every 20 videos on a platform like Instagram Reels, 15 may be AI slop, representing 15 missed chances to ๐ค connect with friends or learn something new.
๐ค Evaluation
The PBS NewsHour report presents a strong, cautionary perspective on the danger of AI slop contributing to confusion and misinformation. External sources largely support the videoโs core concerns but offer a more nuanced view on impact and mitigation.
- ๐จ Both the video and external research agree that generative AI drastically increases the volume and quality of content that can be used for misinformation [Source: The rise of generative artificial intelligence and the threat of fake news and disinformation online: Perspectives from sexual medicine, PMC]. The videoโs focus on political deepfakes aligns with findings that political disinformation is a primary concern [Source: Mapping the Impact of Generative AI on Disinformation: Insights from a Scoping Review, MDPI].
- ๐ญ A contrasting perspective suggests that fears about AIโs impact on misinformation may be overblown. Arguments state that most people still consume content from mainstream sources, and the primary problem may be the rejection of high-quality information, not the mere supply of falsehoods [Source: Misinformation reloaded? Fears about the impact of generative AI on misinformation are overblown, Misinformation Review, Harvard Kennedy School].
- ๐คฃ Supporting the videoโs examples of silly, viral content, external research finds AI-generated misinformation is often entertaining with a more positive sentiment, yet is disproportionately likely to go viral [Source: Characterizing AI-Generated Misinformation on Social Media, arXiv].
- ๐ก๏ธ Mitigation strategies highlighted by other experts include mandatory content labeling and technical provenance to certify a mediaโs source, moves aimed at enhancing transparency [Source: AI content on social media may be labelled to fight rising tide of deepfakes, misinformation, The Economic Times].
Topics for Further Exploration:
- ๐ฌ The effectiveness of platform labeling for AI-generated content, as labels might inadvertently lead users to view unlabeled content as more credible, a phenomenon known as the implied truth effect [Source: Impact of Artificial IntelligenceโGenerated Content Labels On Perceived Accuracy, Message Credibility, and Sharing Intentions for Misinformation, PubMed Central].
- ๐ The role of programmatic advertising in creating the economic incentive for slop, specifically how ad dollars from major brands are funding low-quality AI-generated news and information sites [Source: Tracking AI-enabled Misinformation: Over 1200 โUnreliable AI-Generated Newsโ Websites (and Counting), Plus the Top False Narratives Generated by Artificial Intelligence Tools, NewsGuard].
โ Frequently Asked Questions (FAQ)
Q: โ What is AI slop and why is it spreading so quickly on social media?
A: ๐๏ธ AI slop is low-quality, artificially generated content made quickly and cheaply by AI tools. ๐ Itโs spreading fast because free or low-cost AI tools became widely available around 2023, allowing anyone to instantly create and distribute highly realistic-looking images and videos on a massive scale.
Q: ๐ธ How do the creators of AI slop profit from this type of content?
A: ๐ฐ AI slop is created to draw eyeballs online and earn money for its creators. The content is designed to trigger strong emotional responses like sympathy or fear, manipulating users to steal their time and attention so social media companies can deliver more advertisements.
Q: ๐๏ธ Has AI-generated fake content been used by political figures?
A: โ Yes, ๐ณ๏ธ political figures have used and been targets of AI-generated content. An example cited is a fake video shared by president Trump that mimicked a Fox News segment to promote a nonexistent medical technology. Fake videos have also depicted figures like Barack Obama being arrested in the Whitehouse.
๐ Book Recommendations
- Similar Perspectives (Focusing on AI/Information Threat):
- ๐ PARLIAMENTARY HANDBOOK ON DISINFORMATION, AI AND SYNTHETIC MEDIA by Cassidy Bereskin: ๐ Provides a comprehensive overview of synthetic media, its implications for democracy, and strategies to combat the new, scalable form of synthetic disinformation [Source: Commonwealth Parliamentary Association].
- ๐ Responsible Service Management in a Post-Truth Era: Curating Trustworthy Artificial Intelligence (TAI) in Service 4.0: ๐ง Examines the concepts of AI Hallucinations, Disinformation-as-a-Service (DaaS), and the need for Trustworthy AI to manage the spread of misinformation [Source: Emerald Publishing].
- Contrasting Perspectives (Focusing on the Attention Economy and Human Psychology):
- ๐ Ten Arguments For Deleting Your Social Media Accounts Right Now by Jaron Lanier: ๐ Argues for disassociating from social media, detailing the insidious mechanisms used to modify user behavior for profit, which he calls BUMMER [Source: Five Books Reader List].
- ๐ Reality Lost: Markets of Attention, Misinformation and Manipulation by Vincent F. Hendricks and Mads Vestergaard: ๐ก Analyzes the mechanics of the information market and the attention economy, explaining how the scarcity of attention in an abundance of information can lead to a post-factual democracy [Source: ResearchGate].
- Creatively Related (Focusing on Media Literacy and Misinformation History):
- ๐ Misinformation by Yotam Ophir: ๐ง Explores the history, psychology, and social impact of misinformation, addressing why humans are susceptible to conspiracy theories and other baseless ideas due to inherent cognitive biases [Source: University at Buffalo].
- ๐ฑ๐ง The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr: ๐ง Examines how the internet, with its constant stream of information and calls to multitask, is rewiring our brains and changing our cognitive processes [Source: Five Books Reader List].